Last Updated on June 19, 2025 by admin
Summary: Choosing between GetResponse and Mailchimp in 2025 depends on your business needs. GetResponse shines with advanced features for e-commerce and automation, while Mailchimp is perfect for beginners with a user-friendly interface and solid integrations.
In 2025, email marketing remains one of the most powerful tools for businesses of all sizes. Whether you’re a small business just starting out or a large corporation looking for robust email automation, the right email marketing platform can make or break your strategy. Two of the most popular platforms on the market are GetResponse and Mailchimp. Both have their strengths and weaknesses, and understanding their unique features, pricing models, and usability is key to making an informed choice.
What Are GetResponse and Mailchimp?
Both GetResponse and Mailchimp are email marketing platforms designed to help businesses reach their audience through effective email campaigns. They each offer a suite of features that allow you to automate email marketing, create engaging newsletters, and analyze campaign performance. But which one stands out in 2025?
Let’s dive into a detailed comparison of the two.
Disclaimer: We believe in full transparency. Some links on this page are affiliate links. If you make a purchase through them, we may earn a small commission — at no extra cost to you. This helps us continue to provide honest and valuable content. [Learn more →]
1. Key Features Comparison: GetResponse vs Mailchimp
GetResponse Features:
- Email Automation: GetResponse excels in automation, offering advanced workflows that allow you to set up sophisticated email sequences triggered by user behavior.
- Landing Page Builder: You can create landing pages directly within the platform, which is great for lead generation.
- Webinar Hosting: Unique to GetResponse, this feature allows you to host webinars, making it ideal for businesses focused on engagement.
- E-commerce Features: From abandoned cart emails to product recommendations, GetResponse integrates seamlessly with e-commerce platforms to boost sales.
Mailchimp Features:
- Email Templates and Automation: Mailchimp offers a variety of pre-designed templates and easy-to-use automation tools for creating and sending emails.
- A/B Testing: Test different subject lines, content, or sending times to find what works best for your audience.
- Audience Segmentation: Mailchimp allows detailed segmentation based on customer behavior, demographics, and more.
- Integrations: Mailchimp supports a wide range of integrations with other platforms, including e-commerce, social media, and CRM systems.
2. Ease of Use and User Interface
GetResponse Usability:
GetResponse offers a more feature-rich experience, but it can be slightly overwhelming for beginners due to its wide range of tools and options. However, it provides a drag-and-drop interface, making it accessible once you get the hang of it.
Mailchimp Usability:
On the other hand, Mailchimp is often hailed for its user-friendly interface. The platform’s navigation is intuitive, with easy-to-find tools and templates, making it an excellent choice for newcomers. However, as you grow, you may find its customization options a bit limiting.
3. Pricing and Plans
GetResponse Pricing:
GetResponse’s pricing starts at a reasonable rate, with a free trial available to test out its features. Their pricing scales based on the number of subscribers, offering three main tiers that include more advanced features like automation, webinars, and landing pages.
Mailchimp Pricing:
Mailchimp’s pricing starts with a free plan for users with under 500 subscribers. However, many of the platform’s most useful features are only available on paid plans. Its pricing is based on subscribers and features, so the more you need, the higher the cost.
4. Email Deliverability: Which One Performs Better?
GetResponse Deliverability:
GetResponse has a solid reputation for ensuring high email deliverability. It uses advanced spam filters to help ensure your emails land in your subscribers’ inboxes. However, some users report that its email deliverability is slightly lower than Mailchimp’s, especially on lower-tier plans.
Mailchimp Deliverability:
Mailchimp generally performs better in terms of deliverability, thanks to its consistent email testing and high-quality infrastructure. This platform is known for its strong ability to avoid spam filters, ensuring a better chance of your email being seen by recipients.
5. Customer Support and Resources
GetResponse Support:
GetResponse provides 24/7 customer support, including live chat and phone support. It also offers an extensive knowledge base for self-help. However, users have mentioned that its support can be a bit slow during peak times.
Mailchimp Support:
Mailchimp offers email support and a comprehensive knowledge center, with live chat being available for paid users. While Mailchimp’s support options are decent, some users report that it could be more responsive, especially for free plan users.
6. Integrations and Add-ons
GetResponse Integrations:
GetResponse supports integrations with key CRM systems, e-commerce platforms (like Shopify and WooCommerce), and social media platforms. This makes it a solid choice for businesses looking to streamline their workflow across multiple tools.
Mailchimp Integrations:
Mailchimp stands out for its extensive range of integrations. Whether it’s e-commerce (Shopify, WooCommerce), CRM systems, or social media tools, Mailchimp connects easily with almost any platform, making it a versatile option for diverse businesses.
7. Reporting and Analytics
GetResponse Analytics:
GetResponse offers detailed email campaign analytics and reporting tools. You can track open rates, click rates, bounce rates, and more, helping you understand the performance of your campaigns.
Mailchimp Analytics:
Mailchimp also provides solid analytics with an easy-to-read dashboard. It includes A/B testing reports, growth tracking, and detailed engagement metrics, making it easier for businesses to optimize their campaigns.
8. Pros and Cons: GetResponse vs Mailchimp
Pros of GetResponse:
- Advanced automation features: Ideal for businesses with complex email marketing needs.
- Webinar hosting: Unique feature for engagement.
- E-commerce tools: Great for online stores.
Cons of GetResponse:
- Steep learning curve: Not the best choice for beginners.
- Expensive on higher tiers.
Pros of Mailchimp:
- User-friendly: Great for beginners.
- Extensive integrations: Easily connects with many tools.
Cons of Mailchimp:
- Limited features on the free plan.
- Expensive for advanced features.
9. Which One Should You Choose in 2025?
GetResponse for:
- E-commerce businesses: Advanced features and integration with online stores.
- Advanced email marketers: Complex automation and segmentation.
Mailchimp for:
- Small businesses: Simple, effective email tools.
- Beginners: Easy-to-use with a strong learning curve.
10. Final Verdict: GetResponse vs Mailchimp
After comparing all the features, pricing, and performance, the best choice comes down to your specific needs. If you’re a small business or beginner in email marketing, Mailchimp is a solid, user-friendly choice. But if you’re running an e-commerce business or need advanced features, GetResponse will serve you better in 2025.
Call to Action:
Now that you know the ins and outs of GetResponse vs Mailchimp, it’s time to make your decision. Choose the platform that suits your needs, and don’t forget to sign up for their free trials to explore everything they have to offer!
10 Myths and Misconceptions
1- GetResponse is only for advanced marketers.
Myth: GetResponse is designed for seasoned email marketers only, making it too complicated for beginners. Reality: While GetResponse offers powerful automation and advanced tools, it also provides a user-friendly interface and templates that are perfect for newcomers to email marketing.
2- Mailchimp’s free plan is better than GetResponse’s free plan.
Myth: Mailchimp’s free plan outshines GetResponse’s free plan because it offers more features. Reality: While Mailchimp’s free plan is a solid entry point, GetResponse’s free trial offers comprehensive features, including webinar hosting and landing page builders, which Mailchimp lacks in the free tier.
3- GetResponse’s email deliverability is poor.
Myth: GetResponse struggles with email deliverability and often lands in spam folders. Reality: GetResponse has a high deliverability rate, but like any platform, its success largely depends on how well you follow best email practices (clean lists, high-quality content).
4- Mailchimp is too expensive for small businesses.
Myth: Mailchimp’s pricing is too high for small businesses, especially when you need advanced features. Reality: Mailchimp offers flexible pricing, and its free plan works well for small businesses with under 500 subscribers. Even with paid plans, it provides great value for businesses starting to scale.
5- GetResponse is only suitable for e-commerce businesses.
Myth: GetResponse is only beneficial for e-commerce businesses and isn’t useful for other industries. Reality: While GetResponse has excellent e-commerce features, its tools like automation and landing page builders make it a versatile platform for any business type, from education to service-based industries.
10 Least Known Facts
- GetResponse Has a Built-In Webinar Hosting Tool: Unlike Mailchimp, GetResponse offers a unique feature—webinar hosting—making it ideal for businesses that want to engage with their audience in real time.
- Mailchimp Started as a Side Project: Mailchimp began as a side project for co-founder Ben Chestnut, who never intended it to become the dominant force in email marketing it is today.
- GetResponse Supports Over 180 Integrations: GetResponse integrates with a wide array of third-party platforms, making it easier to connect your CRM, e-commerce site, and social media accounts.
- Mailchimp Offers AI-Powered Content Optimizer: In 2025, Mailchimp introduced an AI-powered content optimizer that helps businesses create more personalized and engaging email campaigns.
- GetResponse Provides a 30-Day Free Trial: Unlike some competitors, GetResponse’s free trial lasts a generous 30 days, giving businesses plenty of time to test the platform’s features.
- Mailchimp Offers a Retargeting Ad Feature: With Mailchimp, businesses can use their email lists to run Facebook and Instagram ads, enhancing their marketing efforts beyond just emails.
- GetResponse is GDPR Compliant: GetResponse has made it a priority to comply with GDPR regulations, ensuring businesses stay within legal boundaries when collecting and storing user data.
- Mailchimp Has a Free Marketing Plan: In addition to its free email marketing plan, Mailchimp offers a free Marketing Plan, which gives businesses access to ads, landing pages, and basic analytics.
- GetResponse Offers a “Conversion Funnel” Feature: This unique feature helps businesses set up automated email workflows aimed at guiding prospects through a funnel, from lead generation to conversion.
- Mailchimp Has Free Access to Analytics: Even on the free plan, Mailchimp gives users access to detailed analytics, which is often a feature that’s only available in paid plans on other platforms.
5 FAQs
1. Which is better for a beginner, GetResponse or Mailchimp?
Answer: Mailchimp is generally considered better for beginners due to its intuitive interface and simple setup. However, GetResponse also offers a user-friendly platform with more advanced features once you’re ready to scale.
2. Can I integrate GetResponse with my CRM system?
Answer: Yes! GetResponse offers integrations with a wide range of CRM systems, making it easy to connect and automate your marketing campaigns across platforms.
3. Does Mailchimp support e-commerce businesses?
Answer: Yes, Mailchimp supports e-commerce with integrations for platforms like Shopify and WooCommerce, though it lacks the advanced e-commerce tools that GetResponse offers, such as abandoned cart emails.
4. What are the pricing differences between GetResponse and Mailchimp?
Answer: GetResponse offers flexible pricing with a free trial and paid tiers based on the number of subscribers. Mailchimp has a free plan for up to 500 subscribers, but advanced features are locked behind paid plans, which tend to be pricier for larger lists.
5. Is GetResponse better for large-scale marketing?
Answer: Yes, GetResponse is often better for large-scale marketing due to its advanced automation, webinar hosting, and conversion funnel features, which are ideal for complex, multi-step campaigns.