Last Updated on May 15, 2025 by admin
MailerLite is an affordable, user-friendly email marketing tool for businesses in 2025, offering robust features like automation, easy-to-use templates, and powerful analytics. However, there are some limitations to consider when compared to other tools on the market.
If you’re a business owner, marketer, or even a freelancer searching for a simple and affordable email marketing tool, you’ve probably come across MailerLite. It’s often touted as one of the best email marketing tools for small businesses and startups in 2025. But is it truly the right fit for you?
In this MailerLite honest review, we’ll take a deep dive into its features, pricing, user feedback, and how it stacks up against the competition. Whether you’re looking to scale your marketing efforts or just send out a few newsletters, you’ll get a clear picture of what MailerLite has to offer.
Disclaimer: We believe in full transparency. Some links on this page are affiliate links. If you make a purchase through them, we may earn a small commission — at no extra cost to you. This helps us continue to provide honest and valuable content.
1. What is MailerLite? An Overview of Features and Benefits
So, what’s the fuss about MailerLite? Well, it’s an intuitive email marketing platform designed to help businesses grow with its powerful yet simple tools. From email campaigns to automation, this tool promises to make your life easier.
Key Features
- Email Campaigns: MailerLite helps you create professional-looking emails with ease. Thanks to its drag-and-drop editor, you can build customized campaigns in minutes—no coding required.
- Automation Features: The automation capabilities are solid, allowing you to set up triggers, workflows, and personalized email sequences.
- Templates: Whether you’re launching a new campaign or sending a monthly newsletter, MailerLite offers a wide selection of pre-designed templates that can be easily customized.
- Reporting and Analytics: MailerLite’s reporting tools give you insight into the performance of your emails, with detailed metrics like open rates, click-through rates, and conversion rates.
- Customer Support: MailerLite offers 24/7 customer support through live chat, email, and a vast knowledge base.
In short? MailerLite’s features cater to both beginners and seasoned marketers alike, offering everything you need to create, automate, and analyze your email campaigns.
2. MailerLite Pricing: Is It Worth the Cost in 2025?
Now let’s talk about the pricing. Is MailerLite as affordable as it sounds? The answer depends on your needs.
Free Plan
MailerLite’s free plan is one of the best in the industry. It allows you to send up to 12,000 emails to 1,000 subscribers per month, making it perfect for small businesses or entrepreneurs just starting out.
Paid Plans
- Starting at $10/month: The paid plans offer additional features like unlimited emails, advanced reporting, and more automation capabilities.
- Advanced Features: If you’re looking for advanced tools like A/B testing, dedicated IP addresses, or more subscriber support, MailerLite offers a higher-tier plan starting at $50/month.
Comparisons to Competitors
- MailerLite vs Mailchimp: Compared to Mailchimp, MailerLite’s pricing is significantly lower, especially for businesses that are just getting started.
- MailerLite vs Sendinblue: While Sendinblue has some comparable features, MailerLite tends to be more user-friendly and more affordable at the entry level.
So, is it worth it? If you’re a small business looking for an affordable, flexible solution, MailerLite’s pricing is hard to beat.
3. Pros of Using MailerLite in 2025
MailerLite isn’t just another email tool—it’s a game-changer for businesses looking for simplicity without sacrificing functionality. Let’s break down why people love it.
Ease of Use
If you’ve ever used an email tool with a clunky interface, you’ll appreciate how user-friendly MailerLite is. The interface is clean and intuitive, making it easy to navigate, even for beginners.
Advanced Automation Tools
MailerLite doesn’t just let you send emails—it lets you automate them. From triggered emails to full-on email sequences, you can set up workflows that keep your subscribers engaged without lifting a finger.
Integration Capabilities
MailerLite plays nicely with many other platforms like Shopify, WordPress, Zapier, and Google Analytics. These integrations allow you to sync your data and automate tasks effortlessly.
Value for Money
One of the biggest selling points of MailerLite is its pricing. It’s affordable while still offering all the essential features small businesses need to succeed with email marketing. It’s like getting a premium tool for the price of a budget one.
Customer Support
MailerLite’s customer support is top-notch. Whether you’re stuck with a campaign or need help setting up your first automation, they’ve got your back with quick responses and helpful advice.
4. Cons of MailerLite: What You Need to Know
As great as MailerLite is, no tool is without its flaws. Let’s go over some of the limitations.
Limited Template Selection in Free Plan
If you’re using the free plan, your options for email templates are somewhat limited. Sure, there’s still plenty to work with, but you won’t get the full range available to premium users.
Restrictions on Automation in Free Plan
While the free plan includes basic automation features, the more advanced options are locked behind the paywall. So if you want to take your workflows to the next level, you’ll need to upgrade.
Limited Reporting Features for Advanced Users
Some users have pointed out that MailerLite’s reporting features, while solid for beginners, may feel a bit limited for more advanced users. If you’re used to deep data dives, you might miss some of the customization offered by competitors like ActiveCampaign.
Email Deliverability Concerns
A few users have reported occasional issues with email deliverability, especially when sending large batches. However, these concerns are fairly common across most email platforms and may be avoidable with proper list management.
5. MailerLite Real User Results: What Do Users Say?
MailerLite has received positive feedback from a variety of users, but as with any tool, there are mixed opinions.
Positive User Feedback
- Small Businesses: Many small businesses appreciate MailerLite’s affordability and ease of use, claiming it has helped them grow their email list and increase engagement.
- Customer Support: Users consistently highlight the responsive customer support and how easy it is to get help when needed.
Negative Feedback
- Some users have reported frustrations with the limitations of the free plan and restrictions on automation, but overall, the reviews remain largely positive.
Real-Life Use Cases
From eCommerce brands using MailerLite to automate their product launches, to freelancers relying on it to stay connected with their audiences, MailerLite is helping businesses of all sizes succeed.
6. How Does MailerLite Compare to Competitors in 2025?
While MailerLite offers an impressive set of features, how does it stack up against the competition?
MailerLite vs Mailchimp
MailerLite is simpler and more cost-effective than Mailchimp, especially if you’re just starting out. While Mailchimp offers more advanced features, MailerLite’s ease of use is its biggest selling point.
MailerLite vs ActiveCampaign
ActiveCampaign has more sophisticated automation and CRM features, but at a much higher price point. For small businesses with tight budgets, MailerLite provides a solid alternative.
MailerLite vs ConvertKit
ConvertKit is better for creators and bloggers, with more niche features geared towards those audiences. However, MailerLite offers a more general-purpose solution at a lower price.
7. Is MailerLite the Best Choice for Your Business in 2025?
Is MailerLite the right tool for your business in 2025? Let’s break it down.
Best for Small Businesses, Freelancers, and Startups
If you’re a small business or freelancer just getting started, MailerLite’s affordable pricing and easy-to-use tools make it a fantastic choice.
Best for Simplicity and Affordability
MailerLite is perfect for those who need a no-frills, affordable email marketing tool that still offers the essential features to grow an email list and engage customers.
Best for Basic Email Marketing Needs
If you’re just looking for a simple tool to send out newsletters or promotional emails, MailerLite has you covered. But, if you need more advanced features, you might want to explore other tools.
5 Myths and Misconceptions about MailerLite in 2025
There’s a lot of buzz around MailerLite, but with any popular tool, misconceptions tend to follow. Let’s clear up some of the most common myths about MailerLite and set the record straight.
1. MailerLite Is Only for Small Businesses
One of the biggest myths is that MailerLite is too simple for larger businesses. While it’s true that MailerLite caters to small businesses and startups, its scalability and features make it a viable option for medium-sized companies as well. With advanced features like automation workflows and integration with platforms like Shopify and WordPress, MailerLite can serve businesses at any stage.
2. MailerLite Doesn’t Offer Enough Automation
Some people think MailerLite’s automation is basic and limited. This isn’t true! MailerLite’s automation features are highly customizable and support triggers, workflows, and even A/B testing. Yes, more complex automation is reserved for paid plans, but there’s still plenty of power even with the free tier.
3. The Free Plan Is Worthless
Another misconception is that MailerLite’s free plan doesn’t offer much value. Quite the opposite! The free plan allows you to send up to 12,000 emails per month to 1,000 subscribers—perfect for smaller businesses or those just starting. You also get access to core features like email design, basic automation, and analytics, which are more than sufficient for many users.
4. MailerLite Lacks Customer Support
People often hear complaints about poor customer support from budget-friendly tools. While MailerLite’s free plan doesn’t include phone support, its live chat and email support are quick and efficient. Plus, the extensive knowledge base and video tutorials are a bonus for self-learners.
5. MailerLite Is Only For Newsletters
Another myth is that MailerLite is only good for sending newsletters. In fact, it’s an all-in-one email marketing platform, allowing you to create and manage campaigns, build landing pages, automate emails, and track detailed analytics. Whether you’re running promotions or sending product updates, MailerLite has your back.
10 Least Known Facts About MailerLite
While most users are familiar with the basics, here are some lesser-known facts about MailerLite that might surprise you.
- MailerLite Was Founded in 2010: Despite being newer compared to giants like Mailchimp, MailerLite has made a name for itself with a focus on simplicity and affordability.
- You Can A/B Test with the Free Plan: Yes, A/B testing is available on MailerLite’s free plan, giving you the ability to test subject lines, content, and even send times.
- Advanced Reporting Isn’t Just for Paid Users: MailerLite’s free plan includes basic analytics, and paid users can access more detailed reports such as heatmaps and advanced conversion tracking.
- It’s Trusted by 10,000+ Businesses: Many businesses—from solopreneurs to established eCommerce brands—rely on MailerLite to drive their email marketing efforts.
- Landing Pages: MailerLite allows you to create beautiful landing pages, which can help you capture leads directly within the platform.
- Integrations with eCommerce: Whether you’re running a Shopify, WooCommerce, or BigCommerce store, MailerLite integrates seamlessly to support your email marketing.
- Supports Multiple Languages: It’s not just an English-only tool. MailerLite supports multiple languages, including Spanish, Portuguese, and Russian, helping global businesses succeed.
- GDPR Compliant: For businesses in the EU or anyone with European customers, MailerLite is GDPR-compliant, ensuring data privacy and security.
- You Can Import Unlimited Contacts: While the free plan has limits on the number of subscribers you can send emails to, you can import an unlimited number of contacts to MailerLite.
- No Email Branding: Unlike many free tools, MailerLite doesn’t include a ‘Powered by’ branding in your email campaigns, allowing you to keep your content professional.
5 FAQs About MailerLite in 2025
1. Is MailerLite Really Free?
Yes! MailerLite offers a free plan with access to a robust suite of features, including email campaigns, automation, and basic reporting, all with no hidden fees.
2. How Many Emails Can I Send on the Free Plan?
The free plan allows you to send up to 12,000 emails per month to 1,000 subscribers. It’s ideal for small businesses or startups just getting their email marketing off the ground.
3. What Kind of Support Does MailerLite Offer?
MailerLite offers live chat, email support, and an extensive knowledge base. For premium users, there’s priority support, but the free plan still provides quick responses.
4. Can I Use MailerLite for eCommerce?
Absolutely! MailerLite integrates with platforms like Shopify and WooCommerce, allowing you to automate your emails and marketing workflows easily.
5. Is MailerLite Suitable for Large Enterprises?
While MailerLite is fantastic for small to medium-sized businesses, it may lack some advanced features needed by large enterprises. However, it still provides scalability and integrates with CRM and eCommerce systems, making it a flexible solution.
5 Real-Life Examples of MailerLite in Action
1. Local Coffee Shop Email Campaigns
A local coffee shop uses MailerLite to send monthly newsletters to their customers, keeping them updated on promotions and new seasonal drinks. By using automation, they’ve seen a significant increase in repeat customers.
2. E-Commerce Business Boosts Sales
An eCommerce store uses MailerLite’s automation to send personalized product recommendations based on customer behavior. This has led to a 25% increase in sales conversions from their email campaigns.
3. Freelancer Building an Email List
A freelance graphic designer uses MailerLite to build an email list of potential clients. She uses the landing page feature to capture leads and sends regular newsletters showcasing her work and new services.
4. Nonprofit Organization Fundraising
A nonprofit uses MailerLite to keep donors updated on their initiatives. By segmenting their email lists, they send personalized updates, resulting in a 15% increase in donations over the past year.
5. Online Course Provider Nurturing Leads
An online educator uses MailerLite’s automation to nurture potential students through an email sequence that offers free resources, leading to a 30% increase in course sign-ups.
5 Expert Opinions on MailerLite in 2025
1. “A Solid Choice for Small Businesses”
John M., Digital Marketing Expert: “MailerLite is a no-brainer for small businesses looking to start with email marketing. It’s affordable and offers more features than many premium tools.”
2. “Easy to Use, But Lacks Some Power”
Sarah W., Email Marketing Consultant: “I love MailerLite for its simplicity and intuitive design, but it falls short when you need deep segmentation or advanced automation. Still, it’s a solid option for startups.”
3. “Affordable Without Sacrificing Quality”
Mark T., SEO Specialist: “MailerLite hits that sweet spot between affordability and quality. If you’re just starting or running a small business, it’s tough to beat.”
4. “Great for Visual Email Design”
Rachel L., Content Strategist: “I’ve used MailerLite for clients in the creative industry, and its drag-and-drop editor is fantastic for building visually stunning emails.”
5. “Limited Reporting, But Still Effective”
Liam D., Data Analyst: “While MailerLite’s reporting features could use some enhancement, the core functionalities are solid. It’s especially good for those who don’t need overly complex data analysis.”
3 Comparisons (MailerLite vs Competitors)
MailerLite vs Mailchimp
- MailerLite: More affordable, simpler interface, great for beginners.
- Mailchimp: Offers more advanced segmentation and analytics, but at a higher price point. More suitable for enterprises.
MailerLite vs Sendinblue
- MailerLite: Easier to use and cheaper at the entry level. Great for straightforward email marketing.
- Sendinblue: Offers SMS marketing and more in-depth analytics but comes with a steeper learning curve and pricing.
MailerLite vs ConvertKit
- MailerLite: More cost-effective with better overall value for small businesses.
- ConvertKit: More tailored for content creators and bloggers with advanced automation and CRM tools, but at a premium price.
5 Mistakes to Avoid with MailerLite
1. Not Segmenting Your Email Lists
Failing to segment your email lists can hurt your campaign results. Personalization is key, so make sure you group subscribers based on their interests or actions.
2. Ignoring A/B Testing
MailerLite’s free plan offers A/B testing—don’t skip it. This simple practice can significantly boost your open and click-through rates.
3. Not Taking Advantage of Automation
Many users don’t fully utilize MailerLite’s automation features. Setting up simple automated workflows can save you time and improve engagement.
4. Overloading Subscribers with Emails
While MailerLite makes it easy to send campaigns, remember that quality trumps quantity. Don’t bombard your subscribers—focus on sending valuable content.
5. Skipping the Analytics
Don’t neglect MailerLite’s reporting tools. By analyzing your campaigns, you’ll get valuable insights into what works and what doesn’t, helping you refine your strategy.
Final Thoughts: MailerLite 2025 Review Summary
After exploring all the pros and cons, it’s clear that MailerLite is a strong contender in the email marketing space for 2025. Its affordability, ease of use, and robust features make it a great option for small businesses, startups, and even freelancers.
Recap of Pros and Cons
- Pros: Affordable pricing, ease of use, solid automation, great customer support.
- Cons: Limited templates and automation on free plans, occasional deliverability concerns.
Final Verdict
If you’re looking for a tool that won’t break the bank but still packs a punch, MailerLite is definitely worth considering. If you need more advanced automation or deep data analysis, you may need to explore higher-tier plans or alternatives.
Call-to-Action
Ready to give MailerLite a try? Sign up for their free plan today and see for yourself why so many small businesses trust it for their email marketing needs.