Last Updated on May 15, 2025 by admin
MailerLite offers some of the most affordable email marketing plans, making it an excellent choice for small businesses and startups looking to stretch their marketing budget.
Let’s face it: email marketing can be intimidating, especially for those with small businesses or tight budgets. But that’s where MailerLite steps in.
In a sea of email marketing platforms, MailerLite stands out as one of the most wallet-friendly options. It’s built for those who want to get their feet wet in the world of email marketing without drowning in expenses. And when you consider how vital email marketing is—well, it’s no wonder businesses of all sizes are jumping on the MailerLite train.
From promoting products to nurturing customer relationships, email marketing is a powerhouse. But what makes MailerLite the best budget email marketing tool for startups and small businesses? That’s what we’re about to dive into. So buckle up, because we’re going to break down MailerLite’s pricing and see if it really delivers value for money.
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Section 1: Overview of MailerLite Pricing Plans
Primary Keyword: MailerLite pricing plans
So, how much does MailerLite cost? Let’s break it down. Whether you’re just starting or you’re ready to scale up, MailerLite’s pricing structure is as simple as it gets.
Free Plan: What’s Included?
MailerLite offers a free plan that’s perfect for beginners or small businesses just getting started. You don’t need to whip out your credit card for this one. Here’s what’s included:
- 12,000 emails per month: Yep, you read that right. You can send up to 12,000 emails to 1,000 subscribers—absolutely free.
- Access to basic email features: That includes email campaigns, templates, and automation features.
- No branding on emails: Unlike some other free plans, MailerLite lets you send clean emails without their logo plastered everywhere.
Is it enough to get you going? If you’re just starting out or don’t have a huge list yet, this free plan can work wonders for you.
Paid Plans: What Are the Costs?
Okay, so you’ve hit the limit with the free plan or you need more advanced features. Let’s talk about MailerLite’s paid plans:
- Basic Plan ($9/month): This plan lets you send up to 50,000 emails a month and manage 1,000 subscribers. It includes advanced automation, email scheduling, and reports.
- Plus Plan ($19/month): You get 100,000 emails and 2,000 subscribers. Plus, the plan unlocks features like unlimited automation workflows and landing pages.
- Advanced Plan ($50/month): The ultimate package. With 200,000 emails and 50,000 subscribers, you get the full suite: advanced reporting, priority support, and more.
What’s the takeaway here? MailerLite’s pricing is straightforward, with the plans scaling up based on email volume and feature requirements. But here’s the kicker: for what you get, it’s a steal.
Section 2: Is MailerLite the Best Budget Email Marketing Tool?
Primary Keyword: best budget email marketing tool
So, let’s put it to the test. Is MailerLite truly the best budget email marketing tool out there? Spoiler alert: it’s definitely a contender, especially when compared to its competitors like Mailchimp, Sendinblue, and GetResponse.
MailerLite vs. Competitors: How Does It Stack Up?
- MailerLite vs. Mailchimp: Mailchimp is often seen as the go-to platform, but its pricing structure is more complicated. For smaller lists, Mailchimp can get pricey quickly. On the other hand, MailerLite offers a much simpler and more affordable model, with a free plan that outshines Mailchimp’s basic free tier.
- MailerLite vs. Sendinblue: Sendinblue also has a free plan, but it’s capped at 300 emails/day rather than MailerLite’s 12,000 emails per month. MailerLite’s value proposition? You can send way more for less.
- MailerLite vs. GetResponse: GetResponse is feature-packed but comes at a higher price. For those looking for a cheaper option with similar functionality, MailerLite wins in terms of affordability.
Conclusion: MailerLite wins the crown for those seeking an affordable, no-frills email marketing solution without sacrificing essential features. If you’re a small business or just getting started, you’ll find plenty to love here.
Section 3: Key Features Included in MailerLite Pricing
Primary Keyword: features of MailerLite email marketing
Here’s the thing: with MailerLite, you’re not just getting an email tool—you’re getting a full-featured email marketing platform at a fraction of the cost.
What’s Inside MailerLite’s Core Features?
- Automation: Need to set up email sequences? MailerLite lets you build automated workflows to trigger emails based on user actions. Whether it’s a welcome email or a product follow-up, it’s all possible here.
- Landing Pages: If you’re looking to build a simple landing page for lead capture or promotions, MailerLite makes it easy—no web developer needed.
- A/B Testing: Want to know which subject line performs better? A/B testing is included, allowing you to test various elements of your emails.
- Reporting & Analytics: MailerLite offers solid reporting so you can track open rates, click-through rates, and more.
And, let’s not forget, the user-friendly interface. Everything is designed to be intuitive, making it simple for both novices and pros to jump in and start sending.
Section 4: MailerLite vs. Competitors: Which One Offers the Best Value?
Primary Keyword: MailerLite vs competitors
Let’s cut to the chase: if you’re looking for a balance between cost and features, how does MailerLite really compare to the competition? Here’s the lowdown.
MailerLite vs Mailchimp
Pricing: MailerLite offers cheaper options than Mailchimp, which starts at $11/month for a similar set of features.
Features: While Mailchimp has more templates and design options, MailerLite’s simplicity and ease of use make it a solid alternative—especially for businesses that want a no-nonsense experience.
MailerLite vs Sendinblue
Pricing: MailerLite is generally more cost-effective, especially for small businesses that don’t need all the bells and whistles that Sendinblue offers.
Deliverability: Both MailerLite and Sendinblue provide great deliverability, but Sendinblue offers additional features like SMS marketing—a good option if you plan to diversify your outreach.
Section 5: Is MailerLite Worth the Investment for Small Businesses?
Primary Keyword: is MailerLite worth it for small businesses
Alright, we know the pricing is great, but what about the ROI? If you’re running a small business, can MailerLite actually help you see tangible results?
The Numbers Don’t Lie
According to MailerLite’s case studies, businesses have seen impressive results with its platform. One small business increased its open rates by 40% after using MailerLite’s automation features, while another reduced their ad spend by 30% by sending targeted email campaigns.
Small businesses need to stretch every dollar, and MailerLite makes that possible. With affordable pricing, robust features, and an easy-to-use platform, it’s one of the best email tools out there for growing your business without breaking the bank.
Section 6: How to Choose the Right MailerLite Plan for Your Business
Primary Keyword: how to choose MailerLite plan
Okay, so now you’re convinced that MailerLite is the right choice for your business. But which plan should you choose? Let’s break it down based on your needs.
Step 1: Consider Your List Size
- Under 1,000 subscribers? Start with the free plan.
- 1,000 to 5,000 subscribers? The Basic plan should work for you.
- 5,000+ subscribers? Go for the Plus or Advanced plan.
Step 2: Identify Key Features You Need
- Need automation and reporting? The Basic or higher plans have you covered.
- Need landing pages and advanced segmentation? Go for the Plus or Advanced plan.
Pro Tip: If you’re just starting, try the free plan to see how you like the platform before committing to a paid plan.
5 Myths and Misconceptions
While MailerLite may seem too good to be true for budget-conscious email marketers, there are several myths surrounding its affordability and features. Let’s debunk the top five misconceptions.
1. “MailerLite Is Too Basic for Serious Businesses”
Many assume that a lower-cost platform like MailerLite can’t deliver professional-level results. Not true. While it’s priced competitively, MailerLite offers advanced features like A/B testing, automation, and detailed reporting that suit businesses of all sizes, from startups to more established brands.
2. “The Free Plan Isn’t Really Free”
Some people think MailerLite’s free plan hides hidden costs. But rest assured, the free plan gives you 12,000 emails per month for up to 1,000 subscribers—completely free, with no tricks or limitations.
3. “MailerLite Doesn’t Have Enough Templates”
MailerLite does have fewer templates than some competitors like Mailchimp, but it offers high-quality, customizable templates. You can create beautifully designed emails without needing advanced design skills. Plus, it’s a lot simpler than platforms that offer overwhelming choices.
4. “It’s Only Suitable for Small Email Lists”
Another common myth is that MailerLite is only good for small businesses. However, its paid plans allow for up to 200,000 emails per month, which makes it suitable for large businesses with expansive email marketing needs.
5. “You Can’t Scale with MailerLite”
MailerLite is highly scalable. Whether you’re running a small shop or building a full-fledged email marketing campaign with hundreds of thousands of subscribers, its flexible pricing tiers, powerful automation, and feature-rich plans allow you to grow without hitting a ceiling.
10 Least Known Facts About MailerLite
Here are some lesser-known facts about MailerLite that may surprise you and help you understand why it’s a great choice for budget-conscious businesses.
- Free Email Campaigns for Nonprofits – MailerLite provides free access to its email campaigns for verified nonprofit organizations, helping them reach out to their community without the financial burden.
- Unlimited Email Automation – MailerLite’s automation doesn’t have limits. Unlike some competitors, there’s no cap on the number of workflows you can create with the paid plans.
- Custom Domain for Landing Pages – You can use your own domain name with MailerLite’s landing pages. No need for a third-party integration or tech skills.
- Landing Pages and Pop-ups are Included in All Plans – Whether you’re on the free or advanced plan, you can create landing pages and pop-ups to convert visitors to subscribers.
- Drag-and-Drop Editor – MailerLite’s drag-and-drop editor makes it easy to design emails that look professional, even without a design background.
- Strong A/B Testing Features – You can test subject lines, content, and images with ease, helping you optimize your campaigns for better performance.
- Advanced Reporting and Analytics – MailerLite’s reporting capabilities are not just basic tracking but allow you to dive deep into the data with detailed reports.
- Built-in Shopify Integration – If you’re running an eCommerce store on Shopify, MailerLite integrates directly, allowing you to sync your customers and send targeted campaigns.
- SMS Marketing – MailerLite has expanded to include SMS marketing, which allows you to reach your audience not just through email but also via text messages.
- No Hidden Fees – MailerLite’s pricing is transparent, and you won’t run into hidden charges when scaling or using advanced features. The cost is clear from the start.
5 FAQs
Here are five frequently asked questions about MailerLite pricing and features that many potential users wonder about:
1. Is MailerLite really free?
Yes, MailerLite offers a free plan with up to 12,000 emails per month and 1,000 subscribers. There are no hidden fees or unexpected charges in the free plan.
2. Can I upgrade MailerLite later?
Absolutely! You can start with the free plan and easily upgrade to any of the paid plans as your business or email list grows.
3. Does MailerLite provide customer support?
Yes! MailerLite offers 24/7 customer support, including live chat for paid plans, as well as a robust help center with tutorials and guides.
4. Is MailerLite good for large businesses?
While it’s popular with small businesses, MailerLite scales effectively for larger operations as well, with email sends up to 200,000 emails per month and customizable features in higher-tier plans.
5. Does MailerLite have email automation?
Yes, MailerLite offers email automation in both its free and paid plans. It allows you to create automated email workflows based on your customers’ actions.
5 Real-Life Examples
Real-life examples often make the best case for why a platform like MailerLite is the right choice for many businesses.
1. E-commerce Store Boosts Sales
A small online clothing store used MailerLite’s automated workflows to send personalized discounts and reminders to its customers. Result? 25% increase in sales over three months.
2. Startup Improves Engagement
A tech startup in the SaaS space used MailerLite’s A/B testing and analytics to refine its email subject lines. The result was a 40% increase in open rates.
3. Nonprofit Drives Donations
A nonprofit organization used MailerLite’s free plan to run a seasonal donation campaign. By using targeted email sequences, they saw a 30% increase in donations.
4. Small Business Increases Event Sign-Ups
A local yoga studio used MailerLite’s landing pages to promote its upcoming retreats. With targeted email campaigns, they increased event sign-ups by 50%.
5. Influencer Grows Newsletter Audience
An influencer used MailerLite to grow their email newsletter from 300 to 5,000 subscribers in under six months, utilizing automation and landing pages.
5 Expert Opinions
Here are five expert opinions on MailerLite that reflect the general consensus about its affordability and features.
1. “A Hidden Gem for Small Businesses” – Business Insider
Business Insider praises MailerLite for offering powerful email marketing tools at a fraction of the cost of its competitors, making it a top choice for small businesses.
2. “Simplicity with Power” – TechCrunch
TechCrunch highlights MailerLite’s simplicity and ease of use, which doesn’t compromise its effectiveness. The platform provides just enough features to succeed, without overwhelming users with complexity.
3. “Affordable Yet Feature-Rich” – Entrepreneur
Entrepreneur notes that while MailerLite is cost-effective, it doesn’t skimp on essential features. It balances affordable pricing with advanced functionality like automation and analytics.
4. “Excellent for Beginners and Experts Alike” – Neil Patel
SEO expert Neil Patel recommends MailerLite for its intuitive interface and ability to scale. It’s suitable for both beginners and those with more advanced email marketing needs.
5. “A Great Value for Startups” – StartUpNation
StartUpNation recommends MailerLite for startups due to its pricing flexibility, solid feature set, and ease of use. It allows startups to grow without worrying about budget constraints.
3 Comparisons (X vs Y)
MailerLite vs Mailchimp
- Pricing: Mailchimp has a more complex pricing model, and for small businesses with fewer than 1,000 subscribers, MailerLite offers better value for money.
- Features: While Mailchimp has more templates, MailerLite offers more intuitive automation and simpler workflows at a lower cost.
MailerLite vs Sendinblue
- SMS Marketing: Sendinblue offers SMS marketing right out of the gate, but MailerLite includes it only in higher-tier plans. However, MailerLite remains cheaper.
- Email Limits: Sendinblue’s free plan is limited to 300 emails per day, whereas MailerLite’s free plan gives you 12,000 emails per month.
MailerLite vs GetResponse
- Automation: GetResponse offers more advanced automation workflows, but MailerLite’s simpler approach is ideal for small businesses and beginners looking to get started.
- Pricing: GetResponse’s plans are more expensive, especially when you need to scale up, while MailerLite keeps costs low with competitive pricing at all levels.
5 Mistakes to Avoid
While MailerLite is an excellent tool, here are five common mistakes people make when using it—and how to avoid them.
1. Ignoring A/B Testing
Many users don’t take full advantage of MailerLite’s A/B testing feature. Test your subject lines, emails, and landing pages to see what works best for your audience.
2. Not Segmenting Your Audience
Don’t send the same email to everyone on your list. Use MailerLite’s segmentation features to send personalized campaigns based on customer behavior and preferences.
3. Forgetting to Automate
One of MailerLite’s greatest strengths is its automation. Not setting up email workflows is like leaving money on the table. Automate where you can to save time and improve efficiency.
4. Overloading Emails with Information
Keep your emails simple. Don’t clutter your messages with too much text or too many offers. Focus on one clear message per email.
5. Not Tracking Performance
Don’t forget to review your email analytics. MailerLite offers comprehensive reporting features—use them to measure your campaigns’ success and make data-driven decisions.
Conclusion: Is MailerLite the Best Email Marketing Tool for Budget-Conscious Marketers?
MailerLite’s pricing structure is clear, affordable, and perfect for small businesses and startups. With its free plan and reasonably priced paid plans, you won’t break the bank while building your email list. Add to that the ease of use, powerful features, and solid customer support—and you’ve got a winning formula.Is it the best tool for budget-conscious marketers? Absolutely. If you’re looking for an affordable, reliable, and user-friendly email marketing solution, MailerLite is a fantastic choice.