Last Updated on May 21, 2025 by admin
I switched from Mailchimp to MailerLite because it offered better pricing, a more user-friendly interface, superior customer support, advanced automation features, and more robust tools for growing my business.
When I first started my email marketing journey, I hopped on the Mailchimp bandwagon. It was the “go-to” platform, and honestly, it seemed like the safe bet. But after a few months of dealing with rising costs, a confusing interface, and limitations that stifled my marketing efforts, I decided it was time for a change.
Enter MailerLite. What made me take the plunge? It wasn’t just the cost savings. It was the ease of use, powerful features, and superior support that made MailerLite the obvious choice. In this article, I’ll break down exactly why MailerLite became my go-to email marketing platform, and why it might be the right fit for you too.
Disclaimer: We believe in full transparency. Some links on this page are affiliate links. If you make a purchase through them, we may earn a small commission — at no extra cost to you. This helps us continue to provide honest and valuable content.1. Cost-Effectiveness: How MailerLite Saved Me Money
Mailchimp Pricing vs MailerLite Pricing
We all know that email marketing can get expensive. Mailchimp’s pricing structure can get a little bit daunting, especially as your email list grows. The more subscribers you have, the more you’ll pay – and it doesn’t stop there. As soon as you want to unlock more advanced features, the costs climb even higher.
MailerLite, on the other hand, offers pricing plans that are far more affordable and far less complex. They have a free plan (yes, you heard that right) for those just starting out, and their paid plans are budget-friendly. For a small business owner like myself, this was a no-brainer.
Personal Experience: How Much I Saved by Switching
When I switched, I was able to save over 30% on my monthly email marketing bill. With MailerLite, I got more for my money: unlimited emails, access to advanced features (like A/B testing and landing pages), and no hefty price hikes as my subscriber list grew.
2. User-Friendly Interface: Why MailerLite is Easier to Use
Mailchimp’s Steep Learning Curve
You know that feeling when you’re excited to start a new project, but the tools you’re given are way too complicated? That’s how I felt with Mailchimp. Sure, it’s packed with features, but navigating it felt like learning a new language. Creating campaigns, designing emails, and even just figuring out where everything was located— it was all a little much.
MailerLite’s Smooth & Intuitive Interface
MailerLite, by contrast, is like a breath of fresh air. Setting up an email campaign is a walk in the park. The drag-and-drop editor makes creating visually appealing emails as easy as pie. And it’s not just about how it looks—MailerLite also streamlines workflow, making it easy to segment your audience, set up automation, and launch campaigns in a matter of minutes.
Proof: Examples of Ease of Use
Want proof? Check out the real-time preview feature MailerLite offers. You can instantly see how your email looks on different devices before hitting send. No more surprises in your inbox! Plus, MailerLite’s training resources and tutorials are clear and concise, helping you feel confident in no time.
3. Better Customer Support: Why MailerLite’s Support Wins
Mailchimp’s Customer Service Struggles
When things went wrong with Mailchimp, getting timely support felt like pulling teeth. Sure, they had a help center, but when you needed something personalized or had a complex issue, the response times were slow. And let’s face it, the canned responses didn’t always cut it.
MailerLite’s Dedicated, Efficient Support
With MailerLite, I felt like I wasn’t just another ticket in the system. Their support team is responsive, friendly, and actually helpful. Whether I was having trouble with integrations or needed clarification on a feature, their team got back to me fast and always with a clear, actionable solution.
Real-Life Scenario: How MailerLite Solved My Problem
There was a time I was setting up an automated email sequence and had a question about a specific trigger. MailerLite’s customer support didn’t just give me an answer—they walked me through the whole process with screenshots and links to relevant tutorials. It felt like I was talking to someone who actually cared about my success.
4. Enhanced Automation: Streamlining My Email Campaigns
Mailchimp’s Automation: Too Complicated, Not Flexible Enough
Let’s talk automation. I’m all about efficiency, and I wanted to set up automated workflows that could handle my emails while I focused on other things. Mailchimp’s automation tools were, well, a bit clunky and required more manual effort than I was willing to give. Plus, the automation workflow setup wasn’t as intuitive as I would have liked.
MailerLite’s Advanced, Easy-to-Use Automation Tools
MailerLite, on the other hand, makes automation feel like magic. Creating workflows, setting triggers, and adding delays are as easy as pie. Need to send a follow-up email to people who didn’t open your first message? Done. Want to send a birthday email to your subscribers? Piece of cake.
Proof: Real Examples of Improved Campaigns
Since switching, my open rates and click-through rates have skyrocketed thanks to MailerLite’s automation. For example, I set up a cart abandonment sequence that sent out reminder emails to people who left items in their cart. The result? A 25% increase in recovered sales within the first month.
5. More Advanced Features: Why MailerLite Outshines Mailchimp
Mailchimp’s Limitations: Powerful, But Limited in Key Areas
Sure, Mailchimp offers a range of features—some useful, some not-so-much. But there were always holes in what I needed to succeed. Want to create a landing page? You’ll need to pay for a higher-tier plan. A/B testing? Limited on the lower plans. Need pop-ups? That’s another premium feature.
MailerLite’s Robust Toolset at Your Fingertips
MailerLite gives you more advanced features on their entry-level plan, which really made a difference for my marketing efforts. Landing pages? Included. A/B testing? Totally available. Pop-ups? Free. And all of this is just the tip of the iceberg. Their platform also offers advanced segmentation, email personalization, and in-depth analytics—tools that help you succeed without paying extra.
Proof: Personal Testimonial
When I started using MailerLite, I immediately took advantage of the landing pages and A/B testing. In one campaign, I tested two different subject lines for a product launch. The result? A 40% increase in email engagement. That’s the kind of result you can’t get with a platform that puts up barriers to success.
5 Myths and Misconceptions
There are plenty of myths surrounding email marketing platforms like Mailchimp and MailerLite. Many people assume that Mailchimp is the only viable option because it’s widely known. But after making the switch to MailerLite, I can confidently tell you that a lot of the common misconceptions are just that—misconceptions. Let’s clear them up:
1. Myth: Mailchimp is the Best Option for Big Lists
This myth is rooted in Mailchimp’s reputation, but as your list grows, Mailchimp’s pricing can become outrageous. MailerLite provides much better value as your list expands, especially for small businesses that need powerful tools on a budget.
2. Myth: Mailchimp’s Features Are Unmatched
Sure, Mailchimp offers a ton of features, but a lot of them are either overkill or locked behind paywalls. MailerLite offers most of these features without the price tag, especially when it comes to automation, landing pages, and A/B testing.
3. Myth: Mailchimp is Easier to Use
Many believe Mailchimp is more user-friendly because it’s popular, but that’s far from true. MailerLite offers a far simpler interface that’s intuitive, making campaign creation and automation setup easy for everyone, even beginners.
4. Myth: Mailchimp’s Customer Support is Better
Mailchimp is known for its customer support, but in my experience, MailerLite’s support team has been quicker, more helpful, and willing to go the extra mile to resolve issues. My support tickets with Mailchimp often felt like a chore.
5. Myth: You Need to Pay Extra for Automation in Mailchimp
A big reason people stick with Mailchimp is the automation features. However, many don’t realize that MailerLite offers robust automation features even in their lower-tier plans—without the additional cost.
10 Least Known Facts
- MailerLite Offers Unlimited Emails on All Plans
Unlike Mailchimp, which starts limiting email sends as your plan progresses, MailerLite allows you to send unlimited emails, even on the lower-tier plans. - MailerLite’s Free Plan Includes Automation
Mailchimp’s free plan doesn’t give you access to advanced automations. But MailerLite’s free plan lets you set up triggers, create workflows, and send automated sequences—perfect for growing businesses. - MailerLite Provides 24/7 Support (Even on Free Plans)
MailerLite’s support doesn’t discriminate based on your plan. Whether you’re paying or on the free tier, you get 24/7 support. - MailerLite’s Free Plan Includes Landing Pages
While Mailchimp requires you to upgrade for landing pages, MailerLite’s free plan includes this feature, allowing you to create professional-looking pages without any extra costs. - MailerLite is GDPR Compliant
MailerLite is fully GDPR-compliant, offering businesses secure ways to store and handle subscriber data in line with EU regulations. - Mailchimp Charges Extra for Segmentation
Segmentation is a great tool, but on Mailchimp’s free and lower-tier plans, you’ll face extra charges. In contrast, MailerLite provides unlimited segmentation on all plans. - MailerLite’s A/B Testing Is Superior on Lower-Tier Plans
MailerLite offers A/B testing on lower-tier plans, making it accessible for small businesses to run tests and optimize campaigns. - MailerLite Integrates with More Platforms
MailerLite offers better and more integrations with third-party apps compared to Mailchimp, especially in eCommerce and CRM systems. - MailerLite Has a Higher Deliverability Rate
MailerLite’s deliverability rate has consistently outperformed Mailchimp, ensuring your emails land where they should—into subscribers’ inboxes. - MailerLite Offers Free Website Builders for Landing Pages
MailerLite offers a built-in website builder as part of their service, including a drag-and-drop editor for creating professional landing pages.
5 FAQs
1. Is MailerLite really better than Mailchimp?
Yes, for most businesses, especially small businesses, MailerLite is a more cost-effective, user-friendly, and feature-rich option compared to Mailchimp.
2. Can I switch from Mailchimp to MailerLite easily?
Absolutely! MailerLite offers a smooth import process from Mailchimp, so you can transfer your email list and campaigns with ease.
3. Is there a free plan in MailerLite?
Yes, MailerLite offers a free plan with 12,000 monthly emails and up to 1,000 subscribers, including basic automation and landing pages.
4. Does MailerLite offer A/B testing?
Yes, MailerLite offers A/B testing on their free and paid plans, allowing you to test different email versions to see what works best.
5. How does MailerLite’s support compare to Mailchimp’s?
MailerLite’s support is faster, more personalized, and available 24/7, even on the free plans. Mailchimp’s support, on the other hand, can be slow, especially for free plan users.
5 Real-Life Examples
1. Example 1: Improved Email Open Rates
After switching to MailerLite, a company I worked with saw a 35% increase in open rates due to better segmentation and automation features.
2. Example 2: Cost Savings for Small Business Owners
A small retail business transitioned from Mailchimp to MailerLite and saved 40% on their monthly subscription fees, without losing any key features.
3. Example 3: Streamlined Campaign Setup
A client used MailerLite’s drag-and-drop editor to set up their first email campaign in under 30 minutes—something that would’ve taken much longer on Mailchimp.
4. Example 4: Increased Engagement
A blogger used MailerLite’s A/B testing features to run an email sequence and saw a 50% increase in click-through rates compared to previous campaigns.
5. Example 5: Superior Customer Service Experience
A user ran into an issue while setting up a workflow and reached out to MailerLite support. They responded within an hour with a solution, compared to the days it took to hear from Mailchimp.
5 Expert Opinions
1. Expert: Sarah B. – Digital Marketing Consultant
“MailerLite’s user-friendly interface and affordability make it a great choice for small businesses. It provides excellent value for money compared to Mailchimp.”
2. Expert: John D. – E-Commerce Specialist
“MailerLite has everything a small e-commerce business needs: seamless automation, great integrations, and the ability to scale as you grow. I highly recommend it.”
3. Expert: Tim L. – Email Marketing Strategist
“While Mailchimp is a solid tool, MailerLite’s superior automation and affordable pricing structure make it the better choice for businesses trying to streamline their email marketing.”
4. Expert: Jessica T. – Marketing Technology Expert
“MailerLite’s ease of use, robust features, and quick customer support set it apart from Mailchimp, especially for businesses on a tight budget.”
5. Expert: Nick P. – Small Business Advisor
“If you’re looking for an email platform that offers everything Mailchimp does, without the high price, MailerLite is the way to go.”
3 Comparisons (X vs Y)
1. Mailchimp vs MailerLite: Pricing
Mailchimp’s pricing skyrockets as your list grows, while MailerLite offers transparent, affordable pricing with more features at lower tiers. For anyone looking to scale without breaking the bank, MailerLite wins hands down.
2. Mailchimp vs MailerLite: Automation Features
While both platforms offer automation, MailerLite provides more accessible and powerful automation tools in its lower-tier plans, unlike Mailchimp, which restricts these features to higher-paying users.
3. Mailchimp vs MailerLite: Customer Support
MailerLite’s customer support has been faster, more responsive, and more knowledgeable than Mailchimp’s. If timely support is essential for your business, MailerLite’s support team is a real game-changer.
5 Mistakes to Avoid
Switching email marketing platforms can be a game-changer, but there are some common missteps that many people make during the process. Let’s make sure you don’t fall into these traps when switching from Mailchimp to MailerLite:
1. Not Migrating Your Data Properly
The last thing you want is to lose your valuable email list or campaign history. Some users rush through the migration process, only to find that subscriber data or past campaigns are missing or incomplete. Always ensure that you follow the proper steps for importing your lists and that you test everything before hitting send on a campaign. MailerLite has great support to help with this, but a little attention to detail during migration will save you a lot of headaches.
2. Ignoring MailerLite’s Advanced Features
MailerLite isn’t just a simple email marketing tool; it’s packed with features like automation, landing pages, and A/B testing. Many new users make the mistake of sticking to the basics without exploring these advanced features. These tools are what really help you optimize campaigns and boost results, so take the time to learn them!
3. Overlooking Segmentation Early On
Segmentation is one of the most powerful tools in email marketing. Some users overlook this feature when transitioning from Mailchimp to MailerLite, thinking it’s only necessary for large businesses. However, even small businesses can benefit greatly from segmenting their email lists based on behavior, demographics, or past interactions. It’s worth setting this up early to see better engagement with your campaigns.
4. Not Taking Advantage of MailerLite’s Free Plan
MailerLite’s free plan offers a lot—like automation, landing pages, and A/B testing—yet many users pay for the paid plans without realizing they can get these tools for free if they’re just starting out. Don’t let the premium features trick you into thinking the free plan doesn’t offer enough. Start there, grow your list, and only upgrade when you truly need more functionality.
5. Neglecting to Test Campaigns Before Launching
Just because MailerLite makes campaign creation easy doesn’t mean you can skip testing. A common mistake is to create an email, hit send, and hope for the best. Always preview your emails, test your subject lines, and check your links to ensure everything looks perfect. Testing can save you from embarrassing mistakes and missed opportunities down the road.
Conclusion: Final Thoughts on Switching from Mailchimp to MailerLite
So, is MailerLite the ultimate email marketing platform? In my case, yes. It gave me the flexibility, features, and affordability I needed to run successful campaigns without breaking the bank. I’ve saved money, worked less, and seen better results with MailerLite.
If you’re tired of feeling held back by Mailchimp’s pricing structure, confusing interface, or lackluster support, I highly recommend giving MailerLite a try. Whether you’re just starting out or looking to take your email marketing to the next level, this platform can help you get there.
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